Last updated: 21 September 2023

This privacy policy (“Privacy Policy”) describes the information Atherton Fiber LLC (“we”, “us” or “Atherton”) collects when you (“you” or “your”) use or access our website at and its subdomains (the “Site”) through which we offer our services (the “Services”). It also explains how we use and share the information and what steps we take to protect it.

1. Information We May Collect

If you use our Site or Services, we may collect the following personal information about you:

  1. Name;
  2. Email address;
  3. Phone number;
  4. Home address;
  5. Billing information, including your credit card number, bank account, bank routing number and billing address;
  6. Your internet protocol (“IP”) address or other device identifying information, browser type, browser language, the date and time of your use of the Site or Services, when you open emails that we send; cookies that may uniquely identify your device, type of device used, and information obtained through the use of cookies, flash cookies, pixels, web beacons or embedded scripts;
  7. Usage information, including bandwidth preferences and information about date, time, and duration of usage;
  8. Location information, where permitted by law and your device settings; and
  9. Any other personal information you choose to provide us by email, phone, or webform.

2. Sources Of Your Information

We collect personal information about you from the following sources:

  1. From you
    We collect your contact information, registration/account information, payment information, and any other personal information when you provide it to us in connection with the Services.
  2. From your devices
    Our Site uses cookies, web beacons, pixel tags, and other tracking technologies to distinguish you from other users. You do not need to allow cookies to visit most of our Site. However, enabling cookies may allow for a more tailored browsing experience and is required for certain parts of the Site to work. 

Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites. Our Services do not currently support Do Not Track requests, which means that we collect information about your online activity both while you are using the Services and after you leave our Services.

Please note that if you click on a link to a third party website, platform, or service (such as Facebook, Instagram, LinkedIn, etc.), that third party may also transmit cookies to you. Atherton is not responsible for such third parties. Please refer to their respective privacy policies to understand how those third parties handle your personal data when you interact with such third parties (including by viewing or sharing content Atherton may post on social media), and your rights with respect to those third parties.

3. Use of Your Information

The information you provide to us and the information we obtain about you from your devices may be used for the following purposes:

  1. To provide you with the Services you requested;
  2. For billing and collection purposes;
  3. To maintain, protect and optimize our Site or Services and to otherwise enhance your user experience;
  4. To process and respond to inquiries or otherwise provide customer support;
  5. To train our team members;
  6. To contact you about features and services that may be of interest to you;
  7. For compliance with legal requirements;
  8. For marketing purposes to offer Services and other products to you; and
  9. For analytic purposes, in an aggregated non-specific format;
  10. Detecting, investigating, and preventing activities that may violate our policies or be illegal; and/or
  11. Protecting the security and integrity of the Services.

We retain the personal data for as long as necessary for the purposes described in this policy, or to comply with our legal obligations, resolve disputes, or enforce our agreements.

4. Sharing Your Information

  1. With affiliates
    We may share your information with other businesses affiliated with us, which have their own privacy policies and are not subject to this Privacy Policy.
  2. With our service providers and business partners
    We may share your information with other companies and individuals to perform functions or services for us or on our behalf, such as hosting our Site, hosting our data on cloud servers, processing payments, sending email messages, and making phone calls or text messages, or for the purpose of seeking legal, accounting, or other business operations advice. Such service providers and business partners have their own privacy policies.
  3. Business transfers and funding
    We may choose to buy or sell assets or companies, or seek funding from investors, and may share and/or transfer customer information in connection with the evaluation of and entry into such transactions or to allow investors to evaluate the value of Atherton. If we (or some or all of our assets) are acquired, or if we go out of business, enter bankruptcy, merge, or go through some other change of control, personal information could be examined during the due diligence process and could be an asset transferred to or acquired by a third party.
  4. For administrative and legal purposes
    We may share your information (i) in response to law enforcement or other governmental agency requests, or if required to do so by law, regulation, rule, subpoena, search warrant, or court order, (ii) to protect and defend our rights, property, or liability or rights, property, or liability of our affiliates, (iii) to protect the safety of our staff or users, (iv) to enforce our Terms of Services, (v) to respond to claims suspected or actual illegal activity, (vi) to detect, address or prevent fraud, security, or technical issues, or (vii) in response to an audit.

5. Your Controls and Choices

In accordance with applicable law, we will provide you the ability to exercise certain controls and choices regarding our collection, use, and sharing of your personal information. If you have created an account, you may access, and, in some cases, edit or delete certain personal information you have provided us through your account dashboard. You may also choose to close your account.

If you have any questions about your controls or choices, please contact us at Please be aware that when you make requests, we may ask you to verify your identity.

6. Text Messaging (SMS)

Atherton may send you text messages about your account or use of the Services to your mobile number on file. These may include account and internet service notifications, such as service updates, information about installation and repair appointments, billing and account information, and outage notifications. Any telephone number you provide to Atherton will be eligible to receive text messages.

You may opt out of receiving text messages by replying “STOP” to a message you receive. After you text “STOP” to us, we will send you a text message to confirm that you have been unsubscribed. Note that if you opt-out, you may miss important communications regarding your account or service, such as communications regarding outages or payment issues.

If you are experiencing issues with the messaging program, you can reply with the keyword “HELP” for more assistance, or you can get help directly at

Carriers are not liable for delayed or undelivered messages. As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency varies. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.

7. Data Security

The security and integrity of your information is important to us. We have implemented various security measures that are designed to protect your information from unauthorized access, disclosure, use, and modification. Despite such efforts, no security measures are perfect or impenetrable. We are not responsible for security issues not reasonably foreseeable or reasonably within our control.

If you create an account on our Services, you will be asked to create a password for your account for your privacy and security. You agree to prevent unauthorized access to your account and personal information by selecting and protecting your password appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account.

Full credit card data is securely transferred and hosted off-site by a payment vendor in compliance with Payment Card Industry Data Security Standards (PCI DSS). This information is not accessible to the Company’s staff.

8. Children

Our Site is not intended for anyone under the age of 18, and we do not knowingly collect information from such individuals. If we learn that we have collected information of any such individual, we will take steps to delete the information as soon as possible.

9. Changes To Our Privacy Policy

We may from time to time update this Privacy Policy by posting a new version on our Site. Any change will be effective immediately upon posting. As a courtesy, we may also notify you of updates by email. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes. We encourage you to periodically review this Privacy Policy to be informed of our privacy practices.

10. Notice to California Residents

If you are a California resident, you may have certain additional rights. California Civil Code Section 1798.83 permits you to request and obtain from us once a calendar year information about the personal information we shared, if any, with third parties for their own direct marketing use. If applicable, this information would include the categories of your information and the names and addresses of those third parties with which we shared such information for the immediately prior calendar year (e.g., requests made in 2024 will receive information regarding 2023 sharing activities). California Business and Professions Code Section 22581 permits registered users who are minors to request and obtain deletion of certain posted content.

To make any requests relating to California rights, contact us via Please be aware that when you make requests, we may ask you to verify your identity.

11. Contact Information

For additional information, or if you have questions regarding this Privacy Policy or our privacy practices, please contact us by email at (attention: Adam Kelly) or by mail at 570 EL Camino Real #150 PMB 254, Redwood City, CA 94063-1262.